Welcome to the key no.3!

THis key will open the “Quality” door. If you don’t get what I mean, please see my previous Key 1 and Key 2 post.

Quality take control of everything.

Quality is the “main ingredient” for a product to be famous. Without quality, A product can’t gain any popularity and their branding will fail from the beginning.

If you find it in your dictionaries, you can find several understanding to this word. Let’s see what quality is:

1. An essential or distinctive characteristic, property, or attribute: the chemical qualities of alcohol.
2. character or nature, as belonging to or distinguishing a thing: the quality of a sound.
3. character with respect to fineness, or grade of excellence: food of poor quality; silks of fine quality.
4. high grade; superiority; excellence: wood grain of quality.
5. a personality or character trait: kindness is one of her many good qualities.
6. native excellence or superiority.
7. an accomplishment or attainment.
8. good or high social position: a man of quality.

In technical usage, quality have two basic understandings. First, quality is a characteristics of a product or service that bear on its ability to satisfy needs. Secondly, quality also means a Product / service free of deficiencies.

The most simple example of how quality effecting your life is about your food. Bad quality food give you a bad-as* result! You’ll get sick by it, or hospitalized by it, or the worst condition, you’ll die because of it!

Same in electronic goods and will not different on your blog Content too! Bad quality and machine language sentences will kick your reader out of earth! No body will see, and no body will click.

Talking about food, It remain me to one of my online buddy, Criz. Today at his blog, he share me one of his cooking recipe. This cooking “looks” tasty enough to make my saliva dropping.

When you look at Criz’s cooking picture, it’s truly looks tasty! But, you won’t know anything until you have put it into your mouth!

Sometime, picture or visual sight can be tricked. As true as things that you see by yourself. Never believe bluntly the fact in front of your eyes. Eyes are made to see. Not to understand. While eyes may be one of your tool to identify facts, your logic still maintain as your decision processor.

Special note: It doesn’t mean Criz’s cooking recipe is bad! No, I can’t say anything because I haven’t cooked it yet! (But I’m sure it is tasty because it use a bunches of good ingredients! ha-ha, good job, Criz! )

A product in front of your eyes, is also like Criz’s cooking, you know nothing until you have taste it, until you have use it, or somebody have it thumbs up or thumbs down.

And, there is some fact I need to tell you. A famous brand product, I won’t say what product is it, also doing some tricks to press their production fees for maximum results. And I think every manufacturer doing this. Especially the famous brand producer.

On their factory, Every productions will resulting in 2 kind of products. One is marked as Successful, and the other is unsuccessful. Every manufacturer have a different term of an “unsuccessful” product. Unsuccessful doesn’t mean broken! (It’s still usable. May be it is only because the product can’t passed a certain quality qualifications.)

So, What are they going to do about it? It’s impossible for them to throw it away, isn’t it? Yes. They will not throw it away as a rubbish. Instead, they’ll monetize it again to a lower state producer/manufacturer.

And what about the successful product? Of course they’ll use it for selling at a profitable price! But I need to stress out something important here. Producer still have some measurement of a good product quality.

They have some level of quality to differentiate their product. There is a Level 0, 1, 2 and 3 (vary across producer). The purpose to differentiated is about the market problem.

I can’t tell it clearly, but I know that a Feather-full Coat that you purchase from my Country in Asia, is different with the one you buy from Italia and Africa. Although is the same famous brand, quality is different.

If you plan to buy online, Make sure to buy product for the manufacturer’s country. They simply like to let their hometown people to get the best! So, buying from there will be a good idea!

Brand and Quality, this two elements are something that must exist in a product. It is not only promise you a longevity, but buying this kind of product will make you proud! You will gain self-confidence amongst your friend. And this is a psychological effects! Which I will share you on my bonus key after the no.5 key.

When product become cheap, there are 3 kind of basic theory:

1. Because Manufacturer lowering their quality
2. Because Market Penetration is Wide
3. Because Manufacturer is killing his product’s features!

There’s still a solution from the manufacturer to solve this problem. The solution is in the next key. About Sacrificing Features for Cheapest solution.

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