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Sharpen your Preselling Skills!

By Ken Xu on Jul 12, 2007 in Blogging, Psychology

presell1.jpgAnother day have passed, another new day has come! Another old post going down, Another new post coming right away! :D

Haaa… What a good day! I’m having my best ever day today. My Office works are not so hard today, and the climate also cool (we usually having hot day each evening!).

It make me motivated enough to bring up more post today.

This this my first post today, and I want to make it useful for you. :)

Hope you will enjoy what I bring up for you! Today topic is about “Pre-Selling”. No time wasting, Let’s get Started.

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Ok, when you try to find “Presell” in the dictionary, You will found this meaning attached on it:

pre-sell, pre·sold (-sōld’), pre·sell·ing, pre·sells

  1. To sell (a house, for example) in advance of construction.
  2. To promote (a product not yet on the market) by means of advertising.
  3. To condition (a potential customer) in advance for later purchase of a product.

Yes, dictionary always right! :)

Pre-Sell is always about making a “persuasive-human-voice” and “non-pitch” content before the “sell” actually happen.

The Art of Presell is a real matter for all affiliate marketer (including myself! :D ) and a real matter for Bloggers! (yup, me too! :) )

What field a blogger will need preselling skills?

  • At Sponsoring People
  • At Sponsoring Ads or Payperpost-like paid Post
  • At Sponsoring Merchant Product
  • At Self-Sponsoring to Reader

Sponsoring people is like an interview or deep discussing on the people’s activities and karma. Great people deserve great endorsement or PREselling to make him/her more popular.

Presell is not always about people, product and affiliate only! Actually, for all day long, you are PREselling! :)

Presell also have the same meaning of “Relation Building”. It’s an Online Version of Relation building! You do presell everyday in your life, in your business and in any field which indulging a group of peoples.

This also apply the same ways in blogging. :D

Preselling will heat up your reader “trust” and “respect” through your contents. This is the most important things in relationship buiding. Without trust and respect, you will find a hard time in generating more readers and advertisers.

Writing a content to presell is not about writing a 7000 words essay. or the affiliate marketing won’t survive long! :)

Writing to presell only need this following element to form your words:

  1. Write Clearly, Short, Sharp and Active Sentences
  2. Write according to your Own experiences
  3. Your Voice must indicated you have own the product, or have met with the great people or something you already have, or done!
  4. Have a deep knowledge in the product or people.
  5. Spin your content, so your positioning is unique!

Yup, this 5 points should be the crucial key for opening the door to presell. A sentences must be write in a clear, short and the most important should be the “Active Sentences”.

Avoid using too much “be” or passive voice in your sentence. Like the above sentence is a passive voice! :D

Passive voice indicated a non-self-confident content or something is happen in the past not in the present.

500 words long post will do! Longer is also ok, but never going crazy writing exam essay! :wink:

And remember to wrote things based on your own experiences! Never imitated other’s.

Reason?

You have no genuine voice in there! What happen if you are promoting a Supplements but you never try it? You will feel doubt about it!

When you feel doubt? You customer will feel the ways you felt! As a result, Transaction is cancel or unsuccessful… :(

Reversely, if you have ever try it or may be you actually use the supplement everyday, you will have a deep knowledge about the product. You can state out so many benefits of it, and of course you will know what is the side effect and how to handle it.

In Blogging, If you have a lot of deep knowledge on something you want to write a content about, You will Rock!! :)

Beside preselling people or your reader, you educate them with your depth of knowledge!

And the best if you can SPIN your content. Spinning content to make a unique voice is crucial since many people have written the same content as yours.

For example, if you want to write about “make money online”. A lot of people tend to find the ways to technically teach you the way to earn online using services like google adwords, payperpost, sponsored reviews, payu2blog, etc, etc.

You’ll may be found something lack in the field, like less people is writing about the psychology effect and handling in making money online. So, that’s your spin!

And It’s my spin too! :D

You will then write about a post like “How to be Discipline in Making Money Online!” Hey, that’s fresh, I think! :D

If you don’t have enough knowledge in it, SPIN it again! Fit your knowledge in it. Eventually, you will find one.

Yup, I hope this post will be useful for you.

Let’s meet again in the next post! See ya! :)

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4 Excellent Responses for "Sharpen your Preselling Skills!"
  1. MyAvatars 0.2 jamy Says:
    (July 12, 2007, 1:17 am)

    So what are u selling today,Ken ?

    Reply to jamy
    1. MyAvatars 0.2 Ken Xu Says:
      (July 12, 2007, 1:44 am)

      What am I selling? Me! :D
      Ops… I mean I’m selling my contents! :wink:
      People who like it will buy it by subscribing to my feed and fav my technorati! ;p

      Well, actually I have my own affiliate site too! I just take your advise before, “don’t put your all your e-egg in your e-basket!” :D

      Reply to Ken Xu
  2. MyAvatars 0.2 jamy Says:
    (July 12, 2007, 1:53 am)

    Which are yr affiliated sites, might be I can join your sites ?>

    Reply to jamy
    1. MyAvatars 0.2 Ken Xu Says:
      (July 12, 2007, 7:12 am)

      http://www.mysites-advisor.com is my affiliate site. I endorse people using my own ways for my targeted niche. It still not that healthy there :) I still sometime skip 1 day to 2 days each post… :)

      I have other tool in promoting affiliate product. But not a real website. I also using Google adwords to earn some nice income. :cool:

      Reply to Ken Xu

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