Headline have become the most important element in blogging since the birth of it and until the die of blogging trend. Whether it’s about SEO or eyes-puller, Headline decide the live and dead of a post in your blog.

I can tell that 90% of blog reader is a good skimmer. They love to skim through a content and only will stop and reading carefully when they meet with a promising contents.

Headline is one of the part that will interest reader before they touch the skin of the content. It’s important to make sure your headline consist of influential words to encourage your niche reader to read the rest of your copy.

To create an influential and powerful headline to pull attention, below tips need to be taken seriously:

1. Know your reader’s interest before tempering your headline

This is the most important things to do before you land your finger on your keyboard. You will need to know your audience interest before anything.

Find out the personas and write them clearly and stick to your monitor with a sticky note.

We write blog posts for three audience:

1. Reader
2. Search Engine
3. Yourself!

Write for reader to make sure your blog post is readable and interesting. Write for SE to make sure your post will score high in the result page. Finally, we write the post for ourselves! If we are not writing for ourselves too, you will not enjoy the writing progress.

2. Your headline must highlight the WHOLE idea in the post

Don’t waste your reader time to guess what is your content telling about. The will likely to hit the back button and went back to the Search Engine (if they found you via Search Engine) or back to the site that refer to your blog.

Try to use the template that I provided below (end of post) to make your own copy of Powerful headline.

3. Use Powerful Words

Never underestimate the power of a words. Use Best instead of Good, Use Huge instead of Big. It could influence your reader mind as long as your content worth the Power. The 10 most Powerful words that claimed to be the best marketing words are:

• You
• Free
• Secret
• Money
• Save
• New
• Discover
• Guaranteed
• Proven
• Love

More Powerful words is provided in this text file. I arrange it Alphabetically so you can easily find out words for your headline and content.

4. Use Powerful Phrase

There are some phrase around the writing worlds that could evoke genuine interest from your readers. Powerful Phrase scored double then powerful word.

Example of Powerful Phrase:

• How to [what]
• Easy Steps for [what]
• 10 Tips to [what]
• 1-2-3 Steps to [what]
• The Lazy Guide of [what]

5. Try to Raise Curiosity within Headline

Human’s love about something mysterious. If your headline could generate an immediate curiosity, or even a challenge, youre reader will likely stay longer and read what you are writing at.

6. Using Verbs

Verbs is like a command. It could make somebody to move according to the verbs you are using at because it content force and magnetism. Begin your Headline’s first word with a verb is more promising then a noun. For example:

1. Discover a good idea easily
2. Subscribe to my newsletter, or
3. Focus on What you are doing Now

This is the template of verbs headlining. But this is not a rough protocol. You could make a variation and not to always using Verbs as your starts.

7. Using Headline Template

Brian from CopyBlogger write a great post about 7 Surefire Headline Template in his blog. Template is important when you have totally run out of idea to create a “surefire” headline.Template also act as a idea finder to make your post your post content, See Perfomancing post for more detail about:

• If You’re Stuck for Blogging Ideas, Write the (Killer) Headline first

8. Find out what kind of headline is doing well

Make a good use of Social Media Site to dig more popular template of headline. Digg, StumbleUpon, Sphinn, Reddit and other niche social media site is good as your source of inspiration.

Find the one with a lot of vote and make a note of how he form the headline to receive such a huge vote from users.

I guess it is the end of this post. I hope this post would give you an idea of headlining your post.

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