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I recently stumbled on Bum Marketing strategy on the net. Believe me or not, it’s my first time to hear about it! 
I have heard about Bumpzee but never heard about Bum Marketing. It make me laugh at first because I interpret it like this:
Bum = Poor People on the Street
Bum Marketing = Market the poor people on the street??
Is that the right meaning? Hmm… Let’s check it out!
So, What is Bum Marketing?
There is nothing special, actually. Bum Marketing is another spin of the classic ‘article marketing’.
If you are beginner to the world of online marketing (like myself), this kind of marketing seems new and interesting. In fact, a lot of web gurus has use it since the first birth of internet.
Bum Marketing is the mastermind of Travis Sago with the name chosen by his wife. why using bum?
My wife (Jeannie) named this the “Bum Marketing Method” because she thinks it is so easy that I could take a bum off the street…take him to the public library…and have him earning cash within a week.
Is that true? Oh, I want to learn more about it now!
So, How Bum Marketing Work?
In a flash, it work like this:
- Find a niche market
- Select the products to promote (around 5 with high pay out products is recommended)
- Brainstorm a keywords for each products
- Research the themes/topics for each keywords
- Write Articles for every keywords - preferable at 350-500 words is enough
- Submit to Squidoo-lens or Article directories
- Begin to reap the results after some time.
Notice that I put ’s’ on every noun above. Why? because you need to do a lot of tasks on every part of it(research products, research keywords, research topics, etc).
You will need to create massive amount of articles for every keywords from the products that you want to promote. It’s tiring wor, but you have no need to think a lot.
I think It is kind of ‘firing thousands of arrow to hit a single prey’ type of marketing strategy.
Positive Side of Bum Marketing
Sure it does have a positive side. If not, people will have eliminate it long time ago. Bum Marketing has a pile of positive effects for a bum, but not for a true blogger.
See for yourself:
- Low / no cost to do
- No need to understand any specialized skills
- Low / risk-free
- No need a present of a Website or Blog or even an email list
- No need to create your own product
- Promising result if you do it like a bum
Negative Side of Bum Marketing
Positive have also accompanied by Negative to balancing the world. So It’s time to look to the ugly face of bum marketing. Although it has a bunch of good benefits for you, Bum Marketing also have a bunch of Negative side:
- You will need to write a lot of articles a day
- It push writer to think in a non-creative ways to produce an article (combining other articles, modifying, etc without touching own idea)
- Bum marketer don’t communicate as good as blogger
- Bum Marketing is a solo play
- Write article with focus to earn money without caring the fact of the product because they need to write quick and earn quick
- Always rush a content out without checking the quality
- Want everything at a quick pace
- No credibility
- etc
It’s my short opinions about bum marketing. I think It’s all the matter of producing a massive amount of articles to promote a single product to increase the conversion rate. My Question is, should blogger do Bum Marketing too? or, blogger already bumming like a crazy now??
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Leave a comment
(September 27, 2007, 3:11 pm)
Hi Ken, it’s nice to meet you. This is my first time here. You have a great blog! I haven’t heard of “bum” marketing. I now see what it is after reading your explanation. I use some keyword tactics and I use Article Marketer to put out a rewritten duplicate (rewritten just enough so it is legally a different article) of most of my posts. They allow me to add an actual link in each article so it points back to the original.
It reaches over 14,000 publishers! It is by far the KING of article marketing. My favourite way of building readership is by building friendships! I’ve found it to be the most effective so far! Great post and I’ll be back. I just subscribed to your full feed too:)
Reply to Bobby Revell(September 28, 2007, 1:13 am)
Thanks for your support, Bobby!
It’s amazing about how you reach the 14.000 publishers. My best record when I’m an article marketer was about 234 publishers only.
I’ve never touch that again after I launched my blog.
Bum marketing is pretty useful for people who focus on making money online instead of building credibility popularity.
Reply to Ken Xu(September 28, 2007, 9:36 pm)
Very interesting article Ken! I had never heard of bum marketing. I don’t think I could just keep writing articles all day like that…
Reply to Matt Jones(September 29, 2007, 2:34 am)
It’s indeed a writer gigs job, anyway.
I have read some books about bum marketing. Some of the bum expert could produce five 500 words articles in 1 hours. It’s just too amazing about how they write like that. 
Thanks for stopping by, Matt!
Reply to Ken Xu(October 1, 2007, 5:50 am)
Bum bum? What a weird name but I guessed it has its own purposes. From what I can digest through what you have written, I would think that this formula will work out only if the author is a full time internet addict where he/she will spend countless of hours in front of the computer. For most of us, we are working/studying people and we simply do not that the time to do so, even to write craps or short articles. As for me, I still have my preference to write quality stuff. Nice sharing here dude!
Reply to Criz Lai(October 1, 2007, 12:34 pm)
Well, I have read an ebook about bum marketing. The tips is to writing 5 articles 1 hour and do it for 5 hours a day. Do it for around 6 months and you will enjoy the result for the next 2 years without touching the net a single click!
that’s sound interesting but need a lot of effort at first.
Reply to Ken Xu(October 11, 2007, 6:42 am)
I currently write about 19 articles per day and submit to top AD. It is getting me very good result.
Reply to WarriorBlog(December 2, 2007, 2:51 am)
Goota say- I love your summary and evaluation of bum marketing. I agree- you don’t get the interaction with your audience you see in blogging. I took bum marketing and gave it a super-twist. I call it sophisticated bum marketing because it is still easily learned and uses mostly free resources to get there. You can get my completly free 12 week course on sophisticated bum marketing at http://www.sophisticatedbum.info.
Reply to Sam Mancuso(December 15, 2007, 9:54 pm)
Unique content is king! As a directory owner, one of my main concerns is duplicate content. I have found one company, Unique content wizard, that probably does the best job of all of the auto submission services. Never heard the term bum marketing. I like that.
Reply to toprankarticles