Time Based Advertising is a new trick that I learn which could help me to increase tech savvy readership and increase click on ads from search engine visitor.

Generally, New post that just posted for around 3-5 days will not have enough power to show higher in the SERP. So it’s rarely to see your post listed in the first page of SERP (except if your posts get a lot of supports). Only those posts that have been aged for more than 1 week will get a good search engine traffic (at least, that’s what happened at my blog).

So, I will only show ads on posts that I posted 5 days ago and avoid showing ads on the newer posts. The steps are easy. Follow this tutorial and start time-basing your advertising!

Image Credit: Leo Reynolds

First, let’s say you want to time-based an adverts on your single post page below your headline. The steps are as follow (for Wordpress only):

1. Find the following code:

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<div class="entry">
<?php the_content('<p class="serif">Read the rest of this entry &raquo;</p>'); ?>

2. Copy this codes:

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<?php $u_time = get_the_time('U');
$selector = 0;
if ( ( time() - 432000 ) >= $u_time ) { $selector = 1; } // 60*60*24*2 = 432000 = 5 days
?>
<?php if( $selector > 0 ) { ?>
//Paste your Adverts Code here - Adsense, YPN, Chitika, etc
<?php } ?>

3. Paste it between the div entry and the_content:

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<div class="entry">
 
<?php $u_time = get_the_time('U');
$selector = 0;
if ( ( time() - 432000 ) >= $u_time ) { $selector = 1; } // 60*60*24*2 = 432000 = 5 days
?>
<?php if( $selector > 0 ) { ?>
//Paste your Adverts Code here - Banner, Adsense, YPN, Chitika, etc
<?php } ?>
 
<?php the_content('<p class="serif">Read the rest of this entry &raquo;</p>'); ?>

4. Replace the text “//Paste your adverts code here - Adsense, etc” to your Ads Code and Change the time as you wish.

What we need is the time in “second”. So, to display ads on 5 days posts, you need to convert it to second.

60 seconds x 60 minutes x 24 hours x 5 days = 432.000 seconds

Look at my example at my blog about hardware and gadgets. I set it to display Google ads on post that have been aged for 2 days. It’s pretty useful for gaining new readership as reader hate ads and blind on it. But it’s useful for monetizing Search Engine traffic as the visitor is more clicky.

Hope this simple tips useful for you. Have a nice day!

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