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Everybody know that Wordpress is a great blog platform. Beside having its own extend pages to add more plugins to your blog, It also have its own free theme directory.

Because it’s so easy, you tend to switch plugin and theme regularly. Well, it’s nothing wrong anyway in changing plugin. But it’s a critical problem if you switch your theme too often.

I recently stumbled on a post about reasons that make your search engine ranking dropped.

The first reason is about the changes of your blog (theme and permalinks) could effect on your search engine position.

It said that on every time you change your blog theme, search engines will re-calculate your placement on their SERP. Which mean, your current position on the keyword that you usually get inside the top 10 search results will drop, or even disappear from the result.

I’ve seen a lot of my blogger friends switching their theme often. Some even switch theme for more than 3 times in the first 3 months.

I don’t know how is the effect for them, but I felt it myself that my search engine ranking is dropping since I switch to this new theme.

But it’s not for long. Around 1-2 weeks, I started to see some better search term and result since the PR update a week ago. For example:

• I was in the 2nd and 3rd of “Transformation theme” keyword from 2.000.000 sites.
• I was in the top of “wordpress different sidebar” keyword from 1.000.000 sites. Disappear!
• No.12 out of 13.400.000 sites with the keyword - 10 questions 1 million dollars

Yup, it’s amazing stats for me!

But some keyword seems not related to my post at all. It’s a funny how Google decide the relevancy of its search result.

I’m not sure how the Search Engine look at my blog, may be it’s the inbound links that I received that decide everything.

Well, that’s not the focus that you should seek. Instead, I think we must focus on using a permanent theme for more a long term (like 6 month or more) to avoid re-calculation of your blog.